Welcome to the world of Smol
Where kids play, imagine, and dream big
When we started Smol, our goal was simple: to make playtime more fun, open-ended, and beautiful.
We launched our first bounce houses with thoughtful design, non-toxic products, and muted hues, and the response blew us away—we sold out in 24 hours! Since then, it's been an amazing journey as we've expanded our collection to fill your playrooms with open-ended toys that both moms and kids can love.
We're making play beautiful
From those first bounce houses to our collection of toys including water tables and darling crocheted cars, everything we design is to encourage your littles to discover new possibilities with play, without adding stress, clutter, or eyesores to your home.
Play is beautiful. And not just because our toys look stylish in your living room (they do!), but because we know playtime has the power to shape little hearts, minds, and memories.
Yet, as moms ourselves, we know firsthand that playtime isn't always picture-perfect. Between the beeping plastic toys, and too-bright primary colors, playtime with your kids can feel chaotic – rather than a place of discovery and connection.
We like to think of Smol as playtime, elevated. Not just prettier toys, but products that lead to creative, magical childhood moments.
What started as a mission to make beautiful toys has become a larger vision to make every smol moment at home beautiful through products that help littles build relationships, develop their minds, and discover what's possible.
Join the Smol playtime community
We've been so grateful to build an incredible community of families who share our passion for making playtime beautiful. Hearing your stories and seeing your smiling kiddos immersed in play brings us so much joy.
Thank you for being part of this journey with us!